Explorer's Club // Issue #006

Featured Explorer: Sallie Aceto, Graphic Designer

1 - Tell me about what type of creative you are?

I’m a creative with a passion for graphic design. I professionally dabble in things like website design, creation, social media, and general design, but it all comes back to the graphic design that makes those projects fun and worthwhile.

2 - What inspires you to be creative?

Imagination. When presented with a project I try to imagine it in it’s finished form, then work backwards to make that vision happen. I’m inspired by a project’s potential and the fact that I get to be a part of what gets it there. I’m also often inspired by “happy accidents” that occur in the middle of a design project. That moment you make a mistake, then step back and realize, “it works!”

3 - What books are you currently reading that you would recommend?

The Slight Edge by Jeff Olson is a great book about the day to day choices we make and how they can impact the direction of our lives. Even the seemingly insignificant choices make a big impact over time. The book encourages a way of thinking that nurtures success and happiness in any area of life, not just business.


4 - What is one tool you would recommend someone having to make them more creative?

Not a tool, but important: Confidence. When you aren’t embarrassed or afraid to throw out an off-the-wall idea, it’s amazing how easily ideas start flowing. Let your guard down and have confidence in your talent and creativity.

5 - What is your favorite creative project you have ever worked on?

Can’t pick just one, but my favorite projects are the ones that take me out of my comfort zone graphically. I generally have a clean & professional style, but when I get to break out of that mold and turn out a successful piece, I’m really having fun. I also really enjoy working with clients who haven’t had anything professionally designed before. It’s very fulfilling when they respond with a “wow” and realize the benefit of professional design.